There are a lot of reasons for asking these questions in the first place. You also want to find out who their audience is and who their competitors are. You must always find out the client’s goals and how they want to be perceived by their audience. Logo mistake #1: Not asking the right questions or doing any research Just stop committing these logo design sins today. These logo design mistakes won’t serve you-or your client-well. In this episode of Design Domination, I’m going to talk about some mistakes that designers make when creating logos. Pantone ® Guide to Communicating With Color by Leatrice Eiseman.How to Design Logos, Symbols and Icons by Gregory Thomas.Just one negative experience requires 12 positive ones to make up for it.Logo Package Express Illustrator extension.
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